The Missing Piece of Your Financial Planning Puzzle

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March 24, 2025
Webinar Airdate: 1/23/2025
Published by: Christy Downs

Are you a life insurance agent looking to expand and elevate your business in 2025? Do you want to offer your clients truly comprehensive financial solutions? Then it's time to talk about annuities.

On a recent episode of Coffee with Closers, Charles Durfee shared powerful insights into why annuities are the perfect complement to a life insurance practice. He explained how many agents are missing out on a significant opportunity to better serve their clients and boost their own income by neglecting this crucial financial tool.

Charles demystified annuities, explaining that they, like life insurance, are built upon the concept of "mortality credits" (or "longevity credits" in the case of annuities). He used a clear and engaging analogy to illustrate how this works, a concept that's often misunderstood. He also emphasized that this unique benefit – the power of pooled risk – is something your stockbroker simply can't offer.

"Your clients need you," Charles stressed. With pensions becoming a thing of the past, the need for guaranteed retirement income is greater than ever. Life insurance protects against premature death, but annuities protect against the risk of outliving your savings. They're two sides of the same coin, offering complete financial security.

Charles walked listeners through a real-world case study, demonstrating how to identify a client's retirement income gap and use annuities to fill it. He also shared a valuable tool: a practical retirement income worksheet from American Equity, designed to simplify complex financial discussions and help clients clearly understand their needs.

Why This Matters to YOU:

  • Serve Your Clients Better: By offering annuities, you can provide truly holistic financial planning, addressing both protection and retirement income needs.
  • Increase Your Income Potential: Adding annuities to your portfolio opens up new revenue streams and allows you to serve a wider range of clients.
  • Position Yourself as a Trusted Advisor: Offering comprehensive solutions builds trust and strengthens client relationships.
  • Gain a Competitive Edge: Differentiate yourself from other agents by providing a more complete and valuable service.

Ready to Expand and Elevate Your Business?

If you're ready to learn more about how annuities can transform your life insurance practice, we encourage you to contact us to discuss how we can support your growth.

Don't miss out on this opportunity to better serve your clients and expand and elevate your life insurance business in 2025!

View our upcoming webinars here and reserve your spot.

Disclaimer: This blog post is for informational purposes only and does not constitute financial or investment advice.